Abstract:
Ngomhla zingama-22 kuNhlangulana, "Ingqungquthela Yomkhiqizo Womhlaba" ye-14 ebanjwe yi-WorldBrandLab yabanjelwa e-Beijing.Emhlanganweni, kukhishwe umbiko wokuhlaziya "Imikhiqizo Eyigugu Kakhulu YaseShayina" .I-"Shunqingrou" ye-DONS Group ikleliswe endaweni yama-357 ohlwini, enenani lomkhiqizo lama-yuan ayizigidi eziyizinkulungwane ezingu-9.285.Ochwepheshe abaningi abaziwayo nezazi ezivela ekhaya naphesheya bakha ithimba lamajaji, futhi u-Chen Xiaolong, umongameli we-DONS Group, wamenywa ukuba eze engqungqutheleni.
Umongo:
Ngomhla zingama-22 kuNhlangulana, "Ingqungquthela Yomkhiqizo Womhlaba" ye-14 ebanjwe yi-WorldBrandLab yabanjelwa e-Beijing.Emhlanganweni, kukhishwe umbiko wokuhlaziya "Imikhiqizo Eyigugu Kakhulu YaseShayina" .I-"Shunqingrou" ye-DONS Group ikleliswe endaweni yama-357 ohlwini, enenani lomkhiqizo lama-yuan ayizigidi eziyizinkulungwane ezingu-9.285.Ochwepheshe abaningi abaziwayo nezazi ezivela ekhaya naphesheya bakha ithimba lamajaji, futhi u-Chen Xiaolong, umongameli we-DONS Group, wamenywa ukuba eze engqungqutheleni.
I-World Brand Lab ingesinye sezikhungo zokuhlola ukubaluleka komkhiqizo ezihamba phambili emhlabeni, usihlalo wayo u-Robert Mundell, uprofesa wase-Columbia University futhi owine uMklomelo KaNobel ku-Economics.Imodeli yokuhlola inconywe ngazwi linye yisikhungo semfundo ephakeme somhlaba.Indikimba yengqungquthela yalo nyaka ithi “Rethinking Brand Strategy: Interaction and Experience”.
Kulo mbiko waminyaka yonke osuselwe kudatha yezezimali, amandla omkhiqizo nokuhlaziywa kokuziphatha kwabathengi, Igridi Yesifunda iphezulu ohlwini lwemikhiqizo ebaluleke kakhulu kulo nyaka ngenani lomkhiqizo lama-yuan ayizigidi eziyizinkulungwane ezingama-329.887.U-Tencent (325.112 billion yuan), u-Haier (291.896 billion yuan), China Life Insurance(287.156 billion yuan) kanye noHuawei (285.982 billion yuan) babambe phezulu kwabahlanu ohlwini.Akuwona kuphela amabhrendi kazwelonke aseShayina, kodwa futhi neqembu Lesizwe elihamba phambili lemikhiqizo yamaShayina, futhi lingene ekamu lemikhiqizo esezingeni lomhlaba.
Ukuthuthukiswa kwevelu yomkhiqizo we-"Shunqingrou" ye-DONS Group kanye nesithunzi wukwenziwa kwekristalu kokuqamba okusha okuqhubekayo kumamodeli webhizinisi, ukujula kwesabelo semakethe, ukuthuthukisa ulwazi lwesevisi, nokwakha isithombe sebhizinisi.
Amabhizinisi athuthukisa isu ngamandla okuthuthukisa ukukhula okusheshayo kwamabhizinisi
Ekuthuthukisweni kwebhizinisi, u-Shunqingrou uphendule imakethe ngombono womhlaba wonke, wenza ukuhwebelana okukhulu kwezobuchwepheshe kanye nokubambisana nezikhungo zocwaningo ekhaya nakwamanye amazwe, futhi wabamba futhi wabamba iqhaza ekwakhiweni kwekhwalithi yezwe elingaphezu kwe-10 kanye namazinga okusetshenziswa kwamandla, futhi yathuthukiswa ngempumelelo Iphepha lengane elingabuyiseleki, izicubu zobuso ezithambile kanye nezicubu zobuso ezimanzi azibuyiseleki eShayina.
Phakathi kwazo, uchungechunge lwezicubu zobuso ezithambile ezisezingeni lomhlaba ngezokuqala e-China, ezihola imakethe yezicubu zaseChina.
Ukuma endaweni ephezulu yokuqala, ezibophezele ekuthuthukiseni nasekukhiqizeni imikhiqizo esezingeni eliphezulu.
I-Shunqingrou ikhuthaze ukugqugquzelwa kobuchwepheshe bokukhiqiza kanye nemishini yokukhiqiza njengengqikithi nensika yokuvuselela izinkampani.Ukuhola imboni eChina ngesu lokucabanga "eliphezulu, elinembile, elibukhali futhi elisheshayo".
Kuze kube manje, u-Shunqingrou usebonile ukwenziwa kwamazwe ngamazwe kanye ne-automation yokukhiqiza, ukucubungula nokupakisha imishini.Ngaphansi kwesiqalo esiphezulu sokukhiqiza izinto zokusetshenziswa kanye nemishini yobuchwepheshe, ikhwalithi yephepha le-Shunqingrou tissue paper libalwa phakathi kwemikhiqizo yezinga lokuqala emhlabeni.Uchungechunge lwemikhiqizo luthengiswa kahle emakethe yasekhaya, futhi luthandwa ngabathengisi nabathengi.
Isikhathi sokuthumela: Oct-15-2021